THE BLOG

This was easily my favorite project of 2024! This was easily my favorite project of 2024 . It was also the project where I learned the...

Contracts are not constraints; they are a way to proactively identify publicity opportunities to secure customer advocates.

As we step into 2025, customer advocacy will bridge the gap between technology and the emotional resonance audiences crave.

Alchemy is a powerful art of transformation — and marketing is nothing short of magical. Customer advocacy enhances your brand by...

Lately, I've been asked a common question: "How do you handle resistance when setting up your customer advocacy program?" Crafting these...

"Whether writing a story or attempting to sell products, our message must be clear. Always. If you confuse, you'll lose." - Donald...